Dolly Parton's Cup of Ambition, a coffee brand in the making for more than 40 years, is now available nationwide. More Eat & Drink News
Created in partnership with family-owned Community Coffee, the line was one of Parton’s longtime dreams and combines her love of coffee with the company’s more-than-century-long roasting history.
“I thought the Cup of Ambition would be a fantastic name for a coffee brand, and I’ve been working towards this for over 40 years,” Parton said in June during a visit to Dolly’s Tennessean Travel Stop. “This is just one of those dreams that’s taken a little longer than I thought it might, but we’ve got it and it’s working. I can’t wait for you to try it.”
The coffee first debuted at Dolly’sTennessean Travel Stop and is now available for nationwide shipping through CupOfAmbition.com and CommunityCoffee.com, as well as through TikTok Shop, Amazon, and Walmart.
The collection is offered in Light, Medium, and Dark Roast varieties. Ground coffee is available now, while K-Cup pods are available for preorder.
Parton worked closely with Community Coffee on the project before her death, with the partnership centered around a shared focus on family, community and bringing people together.
“Dolly had a warmth that made you feel like you’d known her forever,” said Donna Saurage, third-generation owner of Community Coffee in a release. “We connected over our love of family, serving our communities and bringing people together, and it was a true joy to help make her dream of a Cup of Ambition coffee become a reality.”
Parton also filmed three commercials for the brand in July 2026. The first commercial debuted Sept. 29 as part of a fall advertising campaign and features Parton starting her day with a Cup of Ambition.
The launch also carries a charitable component. Every cup sold helps support Dolly Parton’s Imagination Library, which provides free books to children from birth to age 5. Customers can also make an optional donation to the Imagination Library when ordering through CupOfAmbition.com.
To celebrate the nationwide rollout, Cup of Ambition and Community Coffee are taking the brand on the road with the Cup of Ambition Sip & Sample Tour. The Dolly Coffee Trolley and coffee carts will make stops throughout Tennessee and the Southeast, including several Nashville-area locations.
The opening-week schedule includes:
Sept. 29: Country Music Hall of Fame and Museum, Nashville
Sept. 29: Vanderbilt University, Nashville
Sept. 30: Country Music Hall of Fame and Museum, Nashville
Sept. 30: Sewanee: The University of the South, Sewanee
Oct. 1: Belmont University, Nashville
Oct. 1: Tennessee Tech University, Cookeville
Oct. 2: Grand Ole Opry Plaza Party, Nashville
Oct. 2: Austin Peay State University, Clarksville
Oct. 3: Grand Ole Opry Plaza Party, Nashville
Oct. 4: Grand Ole Opry Plaza Party, Nashville
Oct. 5: Fisk University, Nashville
The Country Music Hall of Fame stops coincide with the final days of the museum’s Dolly Parton: Journey of a Seeker exhibition, which runs through Oct. 4.
Additional Cup of Ambition tour dates are expected to be announced. The brand will also appear at select performances of Dolly Parton’s Threads: My Songs in Symphony and Dolly Parton’s Smoky Mountain Christmas Carol.
More information and online ordering are available at CupOfAmbition.com.
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