The 7 Brew app is officially launching August 12, marking the first time the fast-growing drive-through beverage brand has offered mobile ordering to its customers. Available for free on the App Store and Google Play, the app gives guests a new way to interact with the brand beyond the stand. More Eat & Drink News
What the 7 Brew App Does
The app lets guests order ahead, browse and customize drinks, track reward points, and save or share their favorites. Additional features include rapid reordering, a store locator for finding nearby stands, and access to “secret” menu items not previously available to the public. Every order placed through the app is still prepared fresh upon the guest’s arrival at the stand.
The Secret Menu Goes Public
One of the app’s headline features is unlocking 7 Brew’s secret menu for the first time. With over 20,000 possible drink combinations spanning coffee, 7 Brew Energy drinks, teas, lemonades, smoothies, shakes and 7 Fizz sodas, the app puts full customization directly in customers’ hands. Drinks like the Blondie Breve, Ocean Breeze 7 Brew Energy and Pink Mermaid 7 Fizz Soda are among the options guests can build on or customize to their own taste.
7 Brew Rewards Program Upgrades
The app launch comes alongside updates to the 7 Brew Rewards program. Members continue earning 100 points per order and can redeem at 1,000 points for any sized drink. The upgrade adds a “banking” option, letting members hold points to redeem for exclusive merchandise and branded items instead.
Sip Your Way to 100K Points Sweepstakes
From August 20–26, 7 Brew Rewards members can enter the “Sip Your Way to 100K Points” promotion, where one winner will receive 100,000 points. That total is redeemable for items like a 7 Brew-branded mini-fridge stocked with 7 Brew Energy, eight 7 Original Letterman Jackets, or free drinks every week for nearly two years.
Space-Themed Campaign Rolls Out Alongside the App
7 Brew is pairing the app launch with a new marketing campaign built around a space theme, framing the brand as a shift away from standard black coffee toward a wider universe of customizable beverages. The campaign will run across social media, at stands and through member communications.
How to Download the 7 Brew App
The app is free to download beginning August 12 on both iOS and Android. Guests can also sign up for 7 Brew Rewards at 7brew.com/rewards.
Source: Business Wire
Subscribe to our FREE Newsletter
