DQ launched its first-ever Halloween menu on September 28, 2026, introducing the Spellbound Series, a limited-time lineup available at participating U.S. locations through November 1. The collection included a foaming sparkling drink, a purple ube-flavored Blizzard Treat and a new ghost pepper dipping sauce. More Eat & Drink News
DQ Spellbound Series Menu Items
The Halloween lineup featured three new items:
- Bubble Brew DQ Sparkler: Blood orange and lemonade mixed with sparkling water, served over ice and topped with cold foam. Stirring the drink made it bubble and foam, and the more it was stirred, the more it reacted.
- Enchanted OREO Blizzard Treat: OREO cookies and a sweet ube-flavored base with a purple shimmer, blended with DQ soft serve.
- Ghost Pepper Sauce: A smoky, spicy dipping sauce made with ghost peppers, designed to pair with the four-piece Chicken Strip Basket.
Ghost Pepper Sauce Pairs With the Chicken Strip Basket
The new Ghost Pepper Sauce was built as a companion to the DQ four-piece Chicken Strip Basket. The basket included all-white-meat seasoned chicken strips, fries and Texas toast.
DQ Mystery Blizzard Buddies Cost $4 With Any Purchase
DQ customers could add a Limited-Edition Mystery Blizzard Buddy plush keychain to any order for $4 at participating U.S. locations. Each keychain came in sealed mystery packaging, so buyers did not know which design they received until opening it. Purchases were limited to one per customer, per transaction, while supplies lasted.
There were five designs inspired by Blizzard Treats: Blizabeth, Flip, Blenda, Brrrnie and a rare golden Buddy named Goldie.
Rare Golden Goldie Buddy Comes With Free Blizzard Treats for a Year
Customers who unwrapped the rare golden Mystery Blizzard Buddy, Goldie, won Blizzard Treats for a year. Goldie was the only one of the five designs tied to a prize.
No purchase is necessary to enter, and the promotion runs through October 31, 2026. Entrants must be 18 or older, be DQ Rewards members and be legal residents of the 50 U.S. states, Washington, D.C., or Canada. Residents of Texas and Quebec are not eligible, and the promotion is void where prohibited. The sponsor is American Dairy Queen Corp.
Full Official Rules and a free entry method are available on the DQ website.
When and Where the DQ Halloween Menu Is Available
The Spellbound Series ran from September 28 through November 1, 2026, at participating DQ locations in the United States. The Mystery Blizzard Buddies were available only while supplies lasted, so availability could vary by restaurant.
Source: Dairy Queen press release
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