Baskin-Robbins is using the “Sundae Scaries” — a play on the anxiety many people feel as the weekend winds down — as a reason to give back. Throughout August 2026, $1 from every sundae purchased on Sundays at participating locations will be donated to the Baskin-Robbins Joy in Childhood Foundation, which supports children across the country facing hunger or illness. More Eat & Drink News
How the Sundae Scaries Promotion Works
Every Sunday in August, customers who buy any sundae at a participating Baskin-Robbins shop will trigger a $1 donation to the Joy in Childhood Foundation. The offer runs August 1 through August 31, 2026, though participation varies by location.
Customers can also donate $1 directly at checkout during August and receive a buy-one-get-one free scoop coupon to use on a future visit.
The OREO Brookie Batter Sundae and Other Options
Any Baskin-Robbins sundae qualifies for the promotion, including the OREO Brookie Batter Sundae, a featured item from the brand’s current summer Flavor Collection. Customers aren’t limited to a specific menu item — any sundae purchase on a Sunday counts toward the donation.
Bag Charm Giveaway on August 2
On August 2, Baskin-Robbins will host a Sundae Bag Charm Giveaway at select locations. Customers who purchase a sundae that day can receive a limited-edition collectible bag charm while supplies last. Customers can find participating locations at baskinrobbins.com/en/jicf-sundae. ** No Nashville area locations **
About the Joy in Childhood Foundation
The Baskin-Robbins Joy in Childhood Foundation provides grants and enriching experiences for children dealing with hunger or illness. The foundation’s mission focuses on creating brighter moments for kids and families during difficult times. More information is available at bringjoy.org.
Source: Baskin-Robbins press release, July 29, 2026
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