First Watch launched a limited-time collaboration with NBC’s “The Traitors: New Blood” beginning September 15, bringing a Traitors-themed breakfast menu, app-based missions, and exclusive rewards to First Watch locations nationwide. More Eat & Drink News
Traitors-Themed Menu Items Rolled Out Nationwide
First Watch added several menu items inspired by “The Traitors: New Blood” as part of the promotion. The items included:
- Traitor Tri-Fecta
- Bacon of Betrayal
- Tres Leches Treachery
The items were served as limited-time offerings at First Watch restaurants across the country starting September 15.
App-Based Missions Added an Interactive Layer to Breakfast
Guests who downloaded the First Watch app gained access to interactive missions tied to the “Traitors” theme. The missions involved uncovering clues and cracking codes, with new bi-weekly missions rolled out through the app during the promotion. The digital component ran alongside the in-restaurant menu offerings, giving customers a way to engage with the show’s storyline outside of watching the series.
Sweepstakes Offered Free Breakfast for a Year
First Watch ran a nationwide sweepstakes as part of the partnership, giving entrants a chance to win Breakfast for a Year at First Watch along with official “The Traitors: New Blood” merchandise. Entry details were made available through the First Watch app and the campaign’s dedicated webpage.
Partnership Timed to “The Traitors: New Blood” Premiere
The promotion coincided with the premiere of “The Traitors: New Blood” on NBC this fall. First Watch positioned the tie-in around its standing as the country’s leading daytime dining chain, framing breakfast as a shared moment similar to the gatherings shown on the competition series.
How to Join the First Watch and Traitors Promotion
Customers interested in the promotion could visit firstwatch.com/traitors and download the First Watch app to view the full menu, track ongoing missions and enter the sweepstakes. The promotion applied to First Watch locations nationwide for a limited time following the September 15 launch.
Subscribe to our FREE Newsletter
