Taco Bell is launching a limited-time collaboration with Tajín, bringing the brand’s chile lime seasoning to three new menu items starting August 13, 2026, at Taco Bell locations nationwide. More Eat & Drink News
What Is the Taco Bell and Tajín Collaboration
The partnership puts Tajín Clásico Seasoning — a blend of 100% natural chiles, lime and sea salt — on some of Taco Bell’s most popular formats. The lineup includes a seasoned taco, a reworked Cheesy Gordita Crunch and a frozen beverage. Each item is available for a limited time while supplies last.
What Is on the Taco Bell Tajín Menu
The three items in the collaboration are:
- Tajín Taco: A crunchy shell seasoned with Tajín, filled with seasoned beef, Spicy Ranch sauce, crisp lettuce, shredded cheese and mango salsa. Priced at $2.99. Comes with a Tajín Clásico Seasoning packet.
- Tajín Cheesy Gordita Crunch: A warm flatbread layered with mozzarella, pepperjack and cheddar cheeses wrapped around a Tajín-seasoned crunchy shell, filled with seasoned beef, Spicy Ranch sauce, lettuce, cheddar and mango salsa. Priced at $5.99. Comes with a Tajín Clásico Seasoning packet.
- Tajín Pineapple Strawberry Freeze: A frozen drink combining tropical pineapple, strawberry-flavored syrup and Tajín seasoning. Available in 16 oz. for $3.99 and 20 oz. for $4.19.
How Peso Pluma Fits Into the Taco Bell Tajín Launch
Mexican artist Peso Pluma is part of the collaboration, having sampled the lineup in Taco Bell’s Test Kitchen ahead of the launch. He was previously part of Taco Bell’s Live Más LIVE event, where the Tajín partnership was first publicly revealed in 2024. Strong fan response in subsequent test markets led to the national rollout.
Is There a Taco Bell Tajín Collectible Available
A limited-edition bag charm set tied to the collaboration is available through Tuesday Drops in the Taco Bell app. The set includes a small Tajín bottle in a hand-beaded holder, a mini Taco Bell bag for storing sauce and seasoning packets, and a heart charm featuring Peso Pluma’s logo. Only 400 sets are available. Taco Bell Rewards members can check the Tuesday Drops page on August 18 at 2 p.m. PT for a chance to claim one.
How to Access the Taco Bell App and Rewards Program
Download the Taco Bell app and enroll in Taco Bell Rewards to access Tuesday Drops, exclusive offers and updates on new menu items. The bag charm set and other limited-edition drops are available only through the app while supplies last.
Source: RestaurantNews.com
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