Pizza Hut has launched a new gameday campaign for the 2026 football season, partnering with Buffalo Bills quarterback Josh Allen and Pepsi to celebrate the tradition of the snap count — and remind fans that gameday starts with the Hut. More Eat & Drink News
Pizza Hut and Josh Allen Kick Off the 2026 Gameday Campaign
The campaign, titled “Gameday Starts With the Hut,” centers on the word every quarterback says more than almost any other: “Hut.” Pizza Hut is using that connection to position itself as the go-to gameday brand, with Josh Allen — one of the NFL’s most high-profile quarterbacks — as the face of the push. The campaign follows a similar strategy from last season and expands the celebration to include quarterbacks of all kinds, from rec league regulars to the friend who always runs the watch party.
How Fans Can Win Free Pizza for Life
Pizza Hut is inviting fans to head to pizzahut.com/gamedaystartswithhut and upload a video of themselves saying “HUT” — whether that’s snapping a ball, kicking off a party, or whatever their version of the snap count looks like. Participants share a few words explaining why gameday starts with a Hut for them. The sweepstakes gives fans a chance to win free pizza for life.
New Gameday Menu Items Now Available Nationwide
Three new or updated offerings are available now at participating Pizza Hut locations nationwide, in-restaurant, online, and through the Pizza Hut app:
- The Big Hut Deal — a large pizza with three toppings on your choice of Hut Crust for $10
- The Triple Treat Box Gameday Edition — two pizzas, breadsticks, and cinnamon sticks starting at $21.99, with the option to add a 2-liter Pepsi for $2
- Limited edition Flick Football pizza boxes — medium and large pizza boxes that can be cut out to create field goal posts; when two boxes are placed back-to-back, they form a complete football field (available while supplies last)
Pepsi Partnership Adds to the Gameday Bundle
The Pepsi collaboration is built into the Triple Treat Box Gameday Edition, offering fans the option to upgrade their order with a 2-liter Pepsi for just $2. The add-on is designed to make the box a complete gameday meal capable of feeding a full group from kickoff through overtime.
Availability and Timing
The $10 large three-topping pizza and the Triple Treat Box Gameday Edition are available for a limited time at participating Pizza Hut locations. Both can be ordered in-restaurant, online at pizzahut.com, or through the Pizza Hut app.
Source: Pizza Hut via PR Newswire
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