King’s Hawaiian Maple Brown Sugar Rolls land on grocery shelves nationwide, including across Middle Tennessee, starting Thursday, Oct. 1, 2026. The limited-edition fall roll combines maple and brown sugar with the soft, slightly sweet texture King’s Hawaiian is known for. More Eat & Drink News
King’s Hawaiian Maple Brown Sugar Rolls Hit Stores October 1
The new rolls go on sale at retailers across the country beginning Oct. 1 and will only be available for a limited time. King’s Hawaiian, maker of the top-selling rolls in the U.S., is positioning the flavor as a seasonal release for fall 2026.
Real Maple Brown Sugar Crumbles Are Baked Into Every Roll
Each roll is made with maple brown sugar crumbles baked right into the dough. The result is pockets of maple and brown sugar flavor throughout, layered on top of the classic King’s Hawaiian roll base.
Ways to Enjoy Maple Brown Sugar Rolls This Fall
The rolls can be warmed up for breakfast, served with weekend brunch, worked into fall recipes or eaten straight out of the bag. They also make an easy addition to holiday gatherings and seasonal meals with family and friends.
Limited-Edition Fall Merch Collection Includes Sweatsuit, Blanket and Candle
Alongside the rolls, King’s Hawaiian is releasing a limited-edition merch line themed around the new flavor. The collection includes:
- A Maple Brown Sugar Roll sweatsuit
- A matching blanket
- A scented candle
Compartés Chocolate Bar Features Real Maple Brown Sugar Rolls
King’s Hawaiian teamed up with gourmet chocolate brand Compartés on an exclusive chocolate bar. It mixes real pieces of Maple Brown Sugar Rolls into maple-infused milk chocolate and finishes it with a brown sugar topping.
Where to Buy King’s Hawaiian Maple Brown Sugar Rolls
Maple Brown Sugar Rolls will be sold at retailers nationwide starting Oct. 1 while supplies last. Store locations, merch collection details and purchase information are available at KingsHawaiian.com.
Source: King’s Hawaiian via PR Newswire
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