Roku is stepping into the OLED TV market for the first time with the launch of its Roku Pro Series OLED TV and Roku Pro Series LX OLED TV, both available exclusively on Amazon. The new lineup targets viewers who want premium picture quality without premium pricing, starting at $999 for the standard Pro Series OLED. More Business News
What Is the Roku Pro Series OLED TV
The Roku Pro Series OLED TV features a 120Hz OLED panel with 4K resolution, Dolby Vision support, and Roku Smart Picture Max — an automatic picture optimization feature that eliminates the need for manual adjustments. The display delivers deep blacks and wide color output, with ultra-wide viewing angles designed to maintain picture quality from off-center seats.
The TV ships with an enhanced Roku voice remote that includes backlit buttons, customizable shortcuts, and a built-in remote finder button on the TV itself. Headphone Mode allows Bluetooth pairing for private listening, and push-to-talk voice control handles quick navigation and streaming commands.
Gaming Features on the Roku Pro Series OLED
For gaming, the Roku Pro Series OLED includes Automatic Game Mode, FreeSync Premium, and Variable Refresh Rate (VRR) support to reduce input lag and screen tearing. These features activate automatically when a gaming source is detected, keeping setup simple without manual switching.
Design and Setup
The Pro Series OLED uses an ultra-thin metal bezel with a sleek profile built to fit into any room. The adjustable, tool-free stand is sized to accommodate media consoles and soundbars, and built-in cable straps keep cords organized behind the display.
How the Roku Pro Series LX OLED Differs
The Roku Pro Series LX OLED is Roku’s most advanced TV to date, building on the standard Pro Series OLED with several upgrades. It delivers a brighter picture, a wider color gamut, a 144Hz variable refresh rate, and an advanced polarizer that reduces reflections from ambient room lighting.
The LX model also includes the Roku Voice Remote Pro, which adds hands-free voice control and a rechargeable battery with USB-C charging to the standard remote’s backlit buttons and customizable shortcuts.
Sizes, Pricing, and Where to Buy
The Roku Pro Series OLED is available now in 55-inch and 65-inch sizes on Amazon, with an MSRP starting at $999. The Roku Pro Series LX OLED will be available beginning October 2026 at an MSRP of $1,299.
More information is available on the Roku Blog.
For more information, visit Roku Made TVs.
Source: Roku
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