In honor of America’s 250th anniversary, the American Red Cross and Looney Tunes have partnered to give away exclusive Looney Tunes T-shirts to anyone who signs up and gives blood through July 12. Appointments can be made at RedCrossBlood.org. Click for More News
This first-of-its-kind partnership blends the timeless appeal of beloved cartoon characters with a critical call to action — ensuring patients have access to lifesaving blood whenever they need it most.
“Summer is one of the most challenging times of year for blood collection, and this year may be especially difficult given all the celebrations and events,” said Darren Irby, executive director of national brand partnerships for the Red Cross. “We hope this collaboration with Looney Tunes not only sparks fond memories but also inspires people to roll up a sleeve and help save lives.”
In recent weeks, the Red Cross has seen an alarming drop — about 20% — in critical blood product availability — especially type O blood and platelets. These blood products are essential for trauma patients, surgeries and cancer treatments.
This promotional giveaway campaign is the latest in a series of creative partnerships to drive blood donations nationwide. Over the past few years, the American Red Cross has joined forces with partners across the entertainment spectrum including Metallica, Peanuts, ‘Friends,’ Pac-Man, The NFL, Tetris, The Matrix, Godzilla x Kong, HBO’s ‘Game of Thrones,’ Neve Campbell ‘Scream’ and more.
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