Inspired by her iconic anthem “9 to 5,” country music legend Dolly Parton has launched a new signature coffee brand, Cup of Ambition, in partnership with Community Coffee. The lineup includes Light, Medium, and Dark roasts, all personally curated by Dolly alongside the Saurage family, the sixth-generation founders of Community Coffee. More Entertainment News
The public debut took place on June 24 at the grand opening of Dolly’s Tennessean Travel Stop, located at Exit 22 off I-65 in Cornersville. Later this year, Cup of Ambition will roll out nationwide in ground coffee and K-Cup® formats through Community Coffee.
“I’ve spent a lifetime workin’ 9 to 5, 5 to 9, and every hour in between!” Dolly shared in a release.“It takes a lot of energy to pursue your passion and navigate each day. That’s why I wanted to make a coffee that works just as hard. You know, I begin each morning with a head full of dreams, a notepad full of ideas, and a cup or two of coffee.”
She added, “Whether you’re chasing dreams, tackling that to-do list, or just enjoying a quiet morning at home, I hope it brings a smile with every sip.”
Created to reflect the warmth, energy, and Southern hospitality Dolly is known for, Cup of Ambition combines her signature personality with Community Coffee’s more than 100-year tradition of premium coffee craftsmanship. The partnership was built on a shared appreciation for family, community, and authentic connection.
“Dolly embodies the same values Community Coffee was built on: hard work, warmth, and genuine connection,” said Donna Saurage, third-generation owner of Community Coffee. “This partnership felt right from the very first conversation, and Cup of Ambition is something our family is truly proud and honored to put our name behind.”
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